The Local Customer Experience Leadership Event
Rotterdam - 18 September 2014
The companies that delivery more consistent positive customer experiences perform better. Much better. The challenge of leadership is to reinvent the brand, culture and operation to do this across ever complex channels.
During the CEX in the City event, you will be inspired by successful peers and educated by industry leaders. Now is the time to make the commitment to collaborate with your industry peers and take Customer Experience (CEX) to the next level.
CEX in the City is unique experience on it's own. The CEX in the City team offers great industry speakers who will guide you through the day so you can design your own experience. We will work in both plenary sessions and breakouts so you will have the opportunity to ask the questions which are most important to you.
There will be a speed date session that will give you the chance to meet some great new contacts. Bring your business cards!
Come join us in a great inspiring location, enjoy this day, the lunch and drinks, the music and let us surprise and inspire you! Ready to be inspired? Experience CEX in the City!
The below partners have contributed directly to make this event possible. CEX in the City is truly a conference for Customer Experience leaders by Customer Experience leaders.
"You have to create an entertainment culture that fits in this city. Rotterdam is the Detroit of the Netherlands. Raw. Bald. Experimental."
The CEX in the City vision is to create a community of leaders that are willing to share their experiences regarding customer experience management and willing to mutually support each other on this exciting journey.
We aim to provide excellent content that triggers you intellectually by delivering great performers on the subject, to inspire our audience and their followers, and to activate the local customer experience professional industry.
Customer experience strategy applies to B2B just like B2C, and it touches every function in your company. If you are interested in the following topics, you will love CEX in the City!
Customer Engagement & Experience, Customer Care, Operations, Marketing, Online Customer Strategy & User Communities, Customer Insight & Satisfaction, Customer Relationship Managementm Call and Contact Centers, Loyalty, Customer Retention, Social Media, Quality, E-Commerce & Retail Technology.
"Turn complacent customers into passionate groupies."
Who are the brands that are transforming their markets through innovative customer experiences?
What do they do to make their customer experience distinctive and different?
What is the impact of your culture on your experience?
Where to start with the reinvention of your own company?
How you can truly profit and strengthen your brand by delivering great customer experiences?
Not just mapping customer journeys but also making them work, and remembered?
How do you put all of this into action?
Meeting Customer Experience leaders from other organisations?
Emotional Marketing Researcher
There are some companies that customers just adore. Fans describe these brand superstars more like a friend than a product. In this example packed presentation, emotional marketing researcher Graeme Newell shows you how to build an intense customer experience that goes beyond mere product features. Come see how some of the world's most ingenious companies create breakthrough customer connection in even the most crowded sectors.
Now&Wow, WATT, etc.
Self-taught pioneer, entrepreneur and Total artist has made his own creative playing field through combining pop music, dance, art, fashion design. He founded the famous MTC parties, club Now&Wow and music venue WATT. Like a beachcomber he explores the world in search of innovation and is a forerunner and forecaster when it comes to talent scouting, youth culture and lifestyle. Ted will present in Dutch.
Frans will share stories of the past, present and future of the Efteling, with particular focus on the evolution of their hospitality approach. The Efteling has placed a particular focus in recent years on guest orientation and the customer experience. Frans will take us on an journey which is both educational and inspiring. Frans will present in Dutch.
Shop Experience Consultancy
Arjen is a strategic advisor to the Shopping2020 programme which is collaborative effort across the retail industries in the Netherlands with a specific focus on ensuring competitive advantage for Dutch retailers in the future. Arjen will also elaborate on his vision of e-commerce and omnichannel opportunities beyond 2020.
Customer Experience Technologist
Chris is a co-founder of the CEX in the City events and will be our Master of Ceremony and introduce this year's theme: reinvention. Chris coaches and leads companies going through transformations with a passionate focus on using information technology and customer experience strategy.
Martin van Krimpen
Chief Customer Officer
Business Value Coach
Enthusiastic customer entrepreneurship starts with you. In group sessions, Martin will introduce a maturity model that describes the four stages to a customer-driven organization. There will also be a large number of tools discussed. Participants will even work creatively with one of the tools. This session is based on the new book: "Customer Enthusiastic Entrepreneurship".
Customer Excellence Expert
Building on her experience with multiple international brands, Els will lead participants in discussions to answer the questions of measuring customer expectations, enabling employees to improve customer experiences and ways to use employees to improve customer research efforts. The discussion will be based on her new book: "Uit liefde voor de klant, maak al je medewerkers klantbewust".
"Customer Experience is the tool for leaders to consciously direct their precious human and financial resources for the best long term performance."
CEX in the City is an invitation only exclusive event, and is free for invited participants. Over a hundred of your peers are expected to join the event. We invite senior level executives which are investing in the customer experience strategies of their organisations. Please fill out the form to the left or contact one of the event partners to request an invitation.
CEX in the City will be held on 18 September in Rotterdam. The exact location is shared with the participants after they accept their formal invitation.
Be inspired and take the customer experience of your company to the next level!
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